THE IMPACT LIST
Consider where your work has made the strongest impact and select the category that best reflects it. You can apply for one category only.
Explore the categories below to find your strongest fit.
Applications close – September 21
Creators raising the standard of creative work online.
Creators with a distinctive voice and exceptional craft – those using originality, storytelling and execution to create work that captures attention, inspires audiences and pushes creative culture forward.
-
Minimum 50K followers on a primary platform
Distinct creative style and point of view
Original content formats or recurring series
Exceptional storytelling and creative execution
High production quality
Consistent creative output throughout the year
Work inspiring audiences or other creators
Creators building businesses beyond content.
Creators turning their influence into ambitious, sustainable businesses — from launching products and companies to creating new revenue models, with the vision and strategy to build ventures that last.
-
Minimum 50K followers on a primary platform
Founder or co-founder of a business or brand
Successful launch of a product, service or company
Demonstrated business growth or commercial traction
Innovative business model or market positioning
Strategic partnerships, retail expansion or investment secured
Clear long-term vision beyond content creation
Creators bringing people together through meaningful communities.
Creators building engaged communities beyond social media – creating spaces to connect, learn and support one another through memberships, newsletters, events, podcasts and other initiatives that turn audiences into genuine communities.
-
Minimum 50K followers on a primary platform
Established community platform (Patreon, Substack, Discord, Circle, etc.)
Clear community mission or purpose
Consistent engagement beyond primary social media
Regular community initiatives, events or exclusive experiences
Strong audience participation and retention
Demonstrable impact on their community
Creators using their platform to create meaningful change.
Creators using their influence to educate, advocate and drive important conversations – challenging industry norms, improving representation and championing causes with clear purpose, authentic values and a sustained commitment to positive change.
-
Minimum 20K followers on a primary platform
Clear mission or cause
Consistent advocacy through content
Demonstrable positive impact
Authenticity and credibility
Long-term commitment to their cause
Meaningful audience engagement around the issues they champion
The next generation of creators shaping the future of the industry.
Creators at the early stages of their journey who are already showing exceptional creativity, consistency and momentum – with a distinctive voice, strong creative identity and the potential to become some of the industry’s most exciting talent.
-
10K-25K followers on a primary platform
Consistent publishing schedule
Strong creative identity
Original ideas and content formats
Positive audience growth and engagement
Clear potential for long-term success
Evidence of continuous improvement and ambition
Creators setting the benchmark for brand collaboration.
Creators who consistently deliver exceptional brand partnerships – combining authentic integration, creative excellence and strategic thinking to create work that resonates with audiences, delivers for partners and builds lasting relationships.
-
Minimum 20K followers on a primary platform
Strong portfolio of brand partnerships
Authentic integration of branded content
Creative execution that aligns with both audience and brand
Long-term or repeat partnerships with brands
Professionalism and reliability
Demonstrated commercial success through creator partnerships
Know someone whose work deserves to be recognized?
Nominate a creator you believe is making an impact and tell us why they belong on the list.
We’re bringing together brands and platforms that believe creators are shaping the future of creativity, culture and commerce — and are ready to invest in that future.
Together, we can create more opportunities for the next generation of creator talent, giving them the access, support and resources to build ambitious careers, businesses and communities.
Join us in backing the people building what comes next.
KEY DATES
SEPTEMBER 3
APPLICATIONS OPEN
SEPTEMBER 21
APPLICATIONS CLOSE (11:59 EST)
OCTOBER 27
THE IMPACT LIST ANNOUNCED
NOVEMBER 5
LAUNCH EVENT - NEW YORK
NOVEMBER 12
LAUNCH EVENT - LONDON
