Microsoft and LinkedIn wanted to engage entrepreneurial creators in a way that felt real, not transactional.

This wasn’t about launching another campaign. It was about entering the creator space with relevance and intent.

That’s where FiveTwoNine came in.

TOTAL EST. IMPRESSIONS (NOT INCLUDING LINKEDIN)

350.8K

ORGANIC POSTS ACROSS INSTAGRAM, LINKEDIN & TIKTOK

101

INFLUENCERS ATTENDED

34

8.3M

ORGANIC POTENTIAL REACH

The Challenge

Reposition Microsoft Copilot from an enterprise tool into a culturally relevant creative partner, driving product desirability and adoption among digital creators.

The Solution

A 360° creator-first program that combined community insight, exclusive in-person experiences, and scalable paid media, turning Microsoft’s Fifth Avenue Experience Centre into a launchpad for creator innovation:

  • Community Intelligence: Surveyed our network to understand creator challenges and shape an experience around their needs.

  • Creator Experience: Delivered a dedicated event for creator entrepreneurs, combining practical career support, business advice and expert insights.

  • Content & Paid Amplification: Extended the experience through creator-led content and paid media to drive wider reach and measurable impact.

The Creator Connect

The Creator Connect was designed to reflect the energy of the creator economy, with a fully branded experience, curated brunch and thoughtful details throughout.

The event prioritized meaningful connections, giving creators the opportunity to network with each other and with Microsoft and LinkedIn teams. Speakers, product sessions and creator-led conversations delivered practical value, bringing technology closer to the community.

We brought together passionate Microsoft and LinkedIn users to share real-world experiences and perspectives, creating a more authentic connection between creators and the brands.

WHY IT WORKED

FIVETWONINE LED THE PARTNERSHIP END-TO-END – TURNING CREATOR INSIGHT INTO AN IMMERSIVE EXPERIENCE AND MEASURABLE IMPACT.

01

BUILT AROUND REAL CREATOR NEEDS

We built the programme around the real challenges creators face as they grow their businesses, bringing together the people, ideas and tools to help them take the next step.

02

MADE PRODUCT VALUE TANGIBLE

We created an immersive experience that balanced hands-on education with relatable, creator-led storytelling, making the tools feel relevant and useful.

03

EXTENDED THE EXPERIENCE BEYOND THE ROOM

We activated creator-led media at scale, transforming the live event into a measurable digital campaign.