ADOBE CREATOR LIVE

As part of an ongoing partnership, FiveTwoNine partners with Adobe to create creator-first experiences that bring together community insight, creator expertise and paid amplification to build meaningful brand–creator connections.

CREATOR LIVE ATTENDEES

91

3.6M

TOTAL EST. IMPRESSIONS

ENGAGEMENTS

83K

UNCONTRACTED CONTENT PIECES

243

The Challenge

Adobe is evolving its creator engagement model, moving from brand-first moments to creator-first experiences.

They were looking for a partner who could bring credibility, community understanding and creator insight to the table, helping shape an experience that felt authentic, valuable and genuinely built for creators.

The task was to:

  • Curate a creator community that felt relevant, engaged and aligned with Adobe’s goals.

  • Transform a brand moment into an experience creators would genuinely value.

  • Create meaningful connections between Adobe and the creator community.

  • Build momentum for a longer-term creator partnership.

The Solution

We built a creator-first approach focused on real community engagement, practical value and authentic brand connection.

  • Hosted an exclusive breakfast at the FiveTwoNine space, bringing the Adobe team and creators together to learn about the products and workflows.

  • Curated a highly engaged group of creators who could genuinely benefit from Adobe Creator Live – and become trusted, long-term partners for the brand.

  • Extended the experience beyond the room, using FiveTwoNine’s community channels to share key insights, drive product adoption and build awareness across the wider creator community.

WHAT WE DELIVERED

WE USED A COMBINATION OF CREATOR INSIGHT, COMMUNITY ACCESS, AND HANDS-ON DELIVERY TO ENSURE THE EXPERIENCE IS RELEVANT, CREDIBLE, AND CREATOR-LED.

01

We organised an invite-only breakfast with Adobe leadership for a select group of creators, creating an intimate space for connection, career-building opportunities and a fireside chat exploring creator growth ahead of Creator Live.

EXCLUSIVE BREAKFAST

02

A targeted paid media campaign helped drive strong reach and high-quality leads by connecting with a highly relevant creator audience. Through strategic targeting and creator-focused messaging, the campaign delivered efficient audience engagement and meaningful results.

PAID MEDIA CAMPAIGN

03

Through FiveTwoNine’s community and network, we brought the right creators into the room at Creator Live London, creating opportunities to connect with Adobe, build peer relationships and explore practical insights to support their growth.

LIVE EVENT

04

We developed and delivered a FiveTwoNine-led session, bringing creator-first thinking to the stage through insights grounded in real-world experience, alongside keynote contributions from David Larbi and other creator voices.

THOUGHT-LEADERSHIP